Update: 02.05.2023
Last week: 16 week 2023 (17.04.2023 - 23.04.2023)
Last full month: March 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 670 | 12.2% | 45.6% | 3.4 | 872 895 | 12.9% | 79.0% | 2.5 | 3.9% |
| MoM | 7 241 | -4.9% | 44.9% | -4.4 | 3 420 912 | -1.9% | 76.6% | -2.7 | 4.5% |
| YTD | 28 391 | -32.0% | 47.6% | -7.4 | 13 396 250 | -31.3% | 78.6% | -3.8 | -21.5% |
| MAT | 92 993 | -21.5% | 49.9% | -4.5 | 43 602 697 | -13.3% | 79.9% | -0.9 | -14.5% |
| KAPSIKAM | |||||||||
| WoW | 16 736 | -2.1% | 2.2% | -0.1 | 6 780 383 | -2.2% | 2.4% | -0.1 | 1.3% |
| MoM | 80 394 | 17.1% | 2.6% | -0.3 | 32 223 468 | 17.4% | 2.7% | -0.2 | 28.7% |
| YTD | 283 193 | -21.4% | 2.7% | -0.1 | 113 298 302 | -25.7% | 2.8% | -0.2 | -17.7% |
| MAT | 967 180 | -8.2% | 2.8% | 0 | 386 303 138 | -11.3% | 2.9% | -0.2 | -9.7% |
| MILDRONATE | |||||||||
| WoW | 65 368 | 0.2% | 15.6% | 0.7 | 46 971 954 | 0.0% | 16.8% | 0.9 | -3.5% |
| MoM | 277 444 | 30.4% | 13.9% | 0.4 | 198 135 298 | 31.3% | 14.1% | 0.4 | 32.8% |
| YTD | 923 631 | -51.7% | 9.8% | -4.3 | 659 103 518 | -37.2% | 11.4% | -2.3 | -30.1% |
| MAT | 3 416 157 | -34.0% | 11.5% | -2.8 | 2 314 885 018 | -1.1% | 13.0% | 0.6 | -17.8% |
| SULFARGIN | |||||||||
| WoW | 2 750 | 6.8% | 0.8% | 0 | 1 509 852 | 7.3% | 1.2% | 0.1 | 2.1% |
| MoM | 11 247 | 37.2% | 0.8% | 0.1 | 6 077 727 | 35.2% | 1.1% | 0.1 | 22.2% |
| YTD | 37 338 | -27.2% | 0.7% | -0.1 | 20 338 474 | -20.3% | 1.1% | 0 | -15.7% |
| MAT | 129 789 | -22.1% | 0.8% | -0.1 | 69 969 905 | -15.1% | 1.1% | -0.1 | -12.3% |
| VIPROSAL | |||||||||
| WoW | 15 780 | -8.1% | 2.0% | -0.2 | 5 694 263 | -10.9% | 1.9% | -0.3 | 1.0% |
| MoM | 69 428 | 20.3% | 2.2% | -0.1 | 25 705 745 | 21.3% | 2.1% | -0.1 | 28.2% |
| YTD | 241 825 | -48.2% | 2.2% | -1.2 | 89 292 321 | -53.7% | 2.1% | -1.5 | -18.9% |
| MAT | 912 804 | -32.3% | 2.5% | -0.8 | 352 633 286 | -32.9% | 2.5% | -1 | -10.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 28 391 | -32.0% | 47.6% | -7.4 | 13 396 250 | -31.3% | 78.6% | -3.8 | -21.5% |
| KAPSIKAM | 283 193 | -21.4% | 2.7% | -0.1 | 113 298 302 | -25.7% | 2.8% | -0.2 | -17.7% |
| MILDRONATE | 923 631 | -51.7% | 9.8% | -4.3 | 659 103 518 | -37.2% | 11.4% | -2.3 | -30.1% |
| SULFARGIN | 37 338 | -27.2% | 0.7% | -0.1 | 20 338 474 | -20.3% | 1.1% | 0 | -15.7% |
| VIPROSAL | 241 825 | -48.2% | 2.2% | -1.2 | 89 292 321 | -53.7% | 2.1% | -1.5 | -18.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 92 993 | -21.5% | 49.9% | -4.5 | 43 602 697 | -13.3% | 79.9% | -0.9 | -14.5% |
| KAPSIKAM | 967 180 | -8.2% | 2.8% | 0 | 386 303 138 | -11.3% | 2.9% | -0.2 | -9.7% |
| MILDRONATE | 3 416 157 | -34.0% | 11.5% | -2.8 | 2 314 885 018 | -1.1% | 13.0% | 0.6 | -17.8% |
| SULFARGIN | 129 789 | -22.1% | 0.8% | -0.1 | 69 969 905 | -15.1% | 1.1% | -0.1 | -12.3% |
| VIPROSAL | 912 804 | -32.3% | 2.5% | -0.8 | 352 633 286 | -32.9% | 2.5% | -1 | -10.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 670 | 12.2% | 45.6% | 3.4 | 872 895 | 12.9% | 79.0% | 2.5 | 3.9% |
| KAPSIKAM | 16 736 | -2.1% | 2.2% | -0.1 | 6 780 383 | -2.2% | 2.4% | -0.1 | 1.3% |
| MILDRONATE | 65 368 | 0.2% | 15.6% | 0.7 | 46 971 954 | 0.0% | 16.8% | 0.9 | -3.5% |
| SULFARGIN | 2 750 | 6.8% | 0.8% | 0 | 1 509 852 | 7.3% | 1.2% | 0.1 | 2.1% |
| VIPROSAL | 15 780 | -8.1% | 2.0% | -0.2 | 5 694 263 | -10.9% | 1.9% | -0.3 | 1.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 241 | -4.9% | 44.9% | -4.4 | 3 420 912 | -1.9% | 76.6% | -2.7 | 4.5% |
| KAPSIKAM | 80 394 | 17.1% | 2.6% | -0.3 | 32 223 468 | 17.4% | 2.7% | -0.2 | 28.7% |
| MILDRONATE | 277 444 | 30.4% | 13.9% | 0.4 | 198 135 298 | 31.3% | 14.1% | 0.4 | 32.8% |
| SULFARGIN | 11 247 | 37.2% | 0.8% | 0.1 | 6 077 727 | 35.2% | 1.1% | 0.1 | 22.2% |
| VIPROSAL | 69 428 | 20.3% | 2.2% | -0.1 | 25 705 745 | 21.3% | 2.1% | -0.1 | 28.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs